Audit the friction

Send me the part of your e-commerce machine that keeps creating side quests.

Most contact pages ask you to describe a project. That is the lazy version.

Send me the annoying, revenue-blocking problem you keep routing around: the rejected feed, the welcome flow nobody trusts, the analytics report you rebuild by hand, the content system producing motion instead of momentum.

I will tell you what I would audit first.

where customer intent is getting ignored

which claims, flows, or pages are creating friction

what to fix first, what to ignore, and why

Start with the messy part

Pick a starter line if it helps. Then add the real context: store platform, monthly revenue range, channel, what broke, and what you have already tried.

Better inputs, better audit

Minimum 10 characters.

Good fit

This is for operators who want the blunt version.

DTC or e-commerce brand with real traffic, orders, and operating mess

Retention, email/SMS, SEO, analytics, Amazon, or feed issues on the table

A founder or operator who wants the blunt version, not a pretty deck

If you need more emails, more content, or more activity for its own sake, I am probably not the right person. If you need to find the friction and remove it, send the brief.

Direct Email

hello@erikwyche.com

ERIK WYCHE

Stop doing more.
Build the system.

For e-commerce operators who want less duct tape, better signals, and growth work that keeps compounding after the sprint ends.

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